Agar yeh impossible lag raha hai, toh bilkul wohi conclusion aapko aage ke lines padhkar milega, jo last Volkswagen ke baare mein hai. German campany kaafi time se crisis mein chal rahi hai, senior managers ki salaries cut ho rahi hai, staff kam kiya ja raha hai jahan unions allow karte hai, mostly administration departments mein. But ek jagah jahan pehle kabhi aisa nahi hua, woh bhi ab prove kar rahi hai ki yeh sab kaafi nahi hai, because brand abhi bhi jitna kama rahi hai, usse zyada kharch rahi hai.
Cars aaj-kal kaafi mehengi ho gayi hai, or jab discounts bhi nahi milte, toh kuch khaas karne ko hota hi nahi, upar se company ke accounts bhi pressure mein aa jaate hai. Itna tak ho gaya ki Wolfsburg walon ko ek din realize hua ki aisa time aa sakta hai jab unke paas new models develop karne ke liye, especially Evs ke liye, paisa hi na bache. Aur German newspaper ke according wahi ab ho bhi raha hai.
Volkswagen ab Golf ki 7th generation develop kar raha hai, sirf itna hi nahi, yeh 2027 tak launch hogi. Saath hi new hybrid tech bhi aayegi, ek self-charging HEV setup, jo kuch months baad new T-Roc mein sabse pehle debut karega.
Volkswagen is increasing its electric vehicle sales, but this is also resulting in financial losses
Is new innovation waale aera mein jo openings dikh rahi hai, woh yeh bhi signal karti hai ki ID.3 ko next few months mein ek new facelift milne wala hai, previous update se zyada major changes ke saath. Saath hi, kuch or combustion models or zero-emission cars ka bhi facelift plan mein hai, jo unke lifecycle ke beech ke phase ko hit karta hai.
In sab models mein itna massive investment ho raha hai ki Volskwagen ke current financial accounts ne toh alarm bells bajaa di hai, means situation thodi tight lag rahi hai.
German sources ke according, abhi Volkswagen ke paas paisa hi nahi bache ki woh 2 important electric models ka development aage process kar sake, jo pehle se approve the. Future ID. Golf (jo ID.3 ka replacement hoga) or new ID. Roc both of the projects literally halt ho gaye hai, sirf isliye because funds hi nahi hai.
Volkswagen ko achhi tarah pata hai ki financial side kaafi tight chal rahi hai. Company jis cheez ke liye push kar rahi thi, wahi pura nahi ho paa raha. Electric cars zyada bechna toh chahte hai, haan sales ho rahi hai, but unhe manufacture or develop karna company ko or zyada expensive pad raha hai.
Brand ka traget bahut low margins rakhna hai, but ab clearly la raha hai ki maybe margins negative hi chal rahe hai. Warna samajhna mushkil hai ki jab company ki total sales mein se 20% electric cars ke hissa hai, toh phir profits half se zyada kyun down gaye, or profit margin sirf 4% par kyun aa gaya. Simple words mein, EV ki sales 1.5% increase hui, par income 40% reduce ho gaya.
Europe affords VW a strategic opportunity within the electric vehicle landscape
Brand ka target bahut low margins pe chalna hai, but clearly ab woh negative mein jaa rahe hai. Warna yeh kaise samjhe ki total sales mein se sirf 20% electric cars ne profits ko approx. half reduce kar diya, or margins bas 4% par aa gaye? Means, EV sales 1.5% increase hui, but income seedhe 40% tak gir gayi.
Yeh theek hai ki ek-aad model na aaye, par yeh jo sab sold hue models hi kabhi pahunchte hi nahi. woh bikri ke liye kisi bhi limit tak jaane wali policy ka side effect hai. Volkswagen ke top management maana hi nahi chahte ki woh zamana kab ka khatam ho gaya hai jahan sales volume revenue or profits ke saath-saath barhta tha. Auryahi brand ka bigest issue hai, inko decide karna padega ki volume chahiye ya phir profit.
Ek industry source ne bataya hai ki "ID.Golf or ID.T-Roc 2030 se pehle nahi aayenge", aur usne yeh bhi kaha jo or zyada shocking hai, "woh tabhi, agar wo produce hue toh."
Yeh bilkul possible hai ki in dono electric cars ke production tak phunchna mushkil ho jaye, especially ab jab Europe EVs par apni soch change karne ke mood me lag raha hai. Isiliye Volkswagen, baaki manufacturers ki tarah, ab apne future plans ko review karega, or 2026 tak wait karne ka plan somehow nahi rahega.
Wolfsburg walon ke paas ek opportunity table par rakhi hui hai. Woh kya decide karenge, yeh abhi mystery hai. Par ek cheez clear hai, Herbert Diess ki jo strategy thi (aur jise Oliver blume ne continue kiya), wo zyada sahi prove nahi hui. Ab management ko company ki direction theek karni hogi, or hope yeh hi hai ki iss baar customer ki demand ko priority de jaaye, un customers ko jinke expectations ignore karne ke chakkar me brand ka haal ulta ho gaya.