Mahindra & Mahindra or Tata Motors Passenger Vehicles Ltd ke aggressive EV push ki wajah se FY2026 mein jo 5.4 lakh se zyada extra cars sell hui, unmein se around 20% EVs thi, yeh data Federation of Automobile Dealers Associations (FADA) ne present kiya, last year yeh figure sirf 8% tha.
Dono companies ne mike FY26 mein India ke electric car market ka 61% share hold kar rahi thi, jiski wajah se woh India ke passenger vehicle (PV) ranking mein second position par aa gayi, Hyundai Motor ko beat karte hue (Maruti Suzuki abhi bhi No. 1 hai).
FADA ke data ke according, FY26 mein overall car retail sales 13% increase hoke 4.7 million units ho gayi. Wahin EV sales fast grow hui, 84% jump karke 1,99,923 units ho gayi, total market around 4% contribution diya.
EVs ne bhi last financial year mein top car companies ke growth mein kaafi accha contribution diya hai.
FADA ke data ke according Mahindra & Mahindra ki total sales FY26 mein 22% year-on-year increase hoke 6,31,638 units ho gayi. Isme EV segment toh kaafi rapidly grow kiya, around 407% y-o-y increase hoke 42,721 units tak pahunch gaya, or company ke jo extra (incremental) sales grow hue hai, usme EVs ka around 30% contribution raha.
Meanwhile, Tata Motors ke passenger vehicles (PV) ki retail sales FY26 mein 14% year-on-year increase ho kar 613,513 units ho gayi. Saath hi, unke EVs ne bhi fantastic growth present kari, 36% y-o-y increase hokar 78,811 units tak pahunch gaye. And interesting baat yeh hai ki company ki overall growth mein EVs ka contribution around 26% raha.
EVs strip out kar dein, so growth rate M&M ke liye 17% or Tata Motors ke PV segment ke liye 12% reh jaata hai.
Hyundai Motor ka performance thoda slow raha, FY26 mein sirf 3% growth ke saath 5,78,337 units tak hi pahunch paya. And interesting thing is 17 years mein first time wo No. 2 se below slip karke direct No. 4 pe aa gaya.
Haan, EV segment mein unka kaafi strong jump tha, sales 137.6% increase hokar 5,885 units ho gayi. But overall growth mein EVs ka contribution sirf 14% hi raha, jo other 2 companies ke comparison mein kaafi low hai.
To be sure, EVs hi growth ka sirf ek reason nahi hai, jaise M&M ka strong SUV portfolio abhi bhi uski performance ko support karta hai. But electrification ab gradually un companies ke gains or boost kar raha hai jo pehle move kar chuki hai.
"Past 6 years mein humne EVs ka ek bahut wide portfolio bana liya hai, every major body style or price range mein, hatchbacks se leke high-end SUV tak. Isse EVs sabke liye accessible ho gaye hai," Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, ne kaha.
"Humare passenger vehicle portfolio mein EVs ka contribution around 14-15% hai, jo industry average (4%) se kaafi zyada hai. Customers ab zyada drive kar rahe hai, longer distances travel kar rahe hai, or gradually EVs ko apni primary car ke form mein choose kar rahe hai, jo clearly highlight karta hai ki consumer ka trust is technology par grow ho raha hai," unhone add kiya.
M&M, Hyundai India oe Maruti Suzuki ne apni EV sales or future plans pe comment karne par koi response nahi diya according to mint.
A strategic decision
Subhabrata Sengupta, jo Subhabrata Sengupta hai or Avalon Consulting mein partner hai, unhone bola ki EV sales kuch manufacturers ke liye extra sales boost ka kaam karti hai. But is technology pe full focus karke big invest karna ya nahi, yeh unka strategic decision hota hai.
"Yeh ek fast growing segment hai. tum wahan play karo ya na karo, woh hamesha ek strategic choice hoti hai. Toyota ne bina EV ke bhi around 20%growth achieve ki," Sengupta ne bola.
Abhi tak Maruti Suzuki or Hyundai ne is segment mein abhi tak itna aggressively entry nahi li hai.
Maruti ne FY26 mein 1.86 million cars sell ki, jo 11.4% growth hai. EVs ki selling India mein unhone sirf February se start ki hai, jahan ab tak thode se zyada 1,400 units register hue hai.
Abhi ke liye unke paas sirf ek hi EV hai, Maruti eVitara.
Hyundai on the other hand, India mein 2 EVs sell kar rahi hai, Creta EV or Ioniq, or usne last year June mein Kona EV discontinue kar di because uski demand nahi thi.
Comparatively dekha jaye so M&M or Tata Motors ke paas around half of dozen EVs hai har ek ke paas. Last fiscal mein Tata Motors PV ne Harrier EV or Punch EV ka facelift launch kiya. And M&M ne 2 electric models launch kiye, XEV 9S or 3XO EV.
Both Maruti or Hyundai ke kaafi big plans hai. Maruti Suzuki FY27 mein Gujrat ke Hansalpur plant pe 2.5 lakh units ki new production line start karenge, jo mostly Evs ke liye hogi. Company ka aim hai ki FY31 tak uski total sales ka around 15% EVs se aaye, because woh apna EV portfolio kaafi expand kar rahi hai.
"Starting mein thodi delays hui thi, but ab ramp-up smoothly or steadily progress kar raha hai," Rahul Bharti ne earlier mint ko bataya tha jab EV production increase hone ki baat ho rahi thi.
Hyundai ne bhi 2030 tak 5 models launch karne ka plan bana liya hai, so that market share or zyada capture kar sake.
Oasis of growth
Trend bhi thoda different stand out karta hai because global level pe slowdown chal raha hai. US or China jaise big markets mein EV sales kaafi up-down ho rahi hai policy changes ki wajah se, Benchmark Mineral Intelligence ke according. Is wajah se India ab EV growth ke liye kaafi strong or stable market ban ke saamne aa raha hai.
Global EV sales January or February mein year-on-year thodi decline kar gayi, because US or China ke markets policy changes ki wajah se struggle kar rahe the, aisa Benchmark Mineral Intelligence (BMI) ke according hai.
Saath hi, though EVs ki price petrol/diesel waali cars se zyada hoti hai, at the moment profitability ko thoda below drag karenge. Sengupta ne bola ki abhi EVs mein profit ICE vehicles ke comparison mein low hai.
"EV mein improvement ka kaafi scope hai, scale or engineering dono ki wajah se," Sengupta ne bola. "Unke paas kaafi opportunities hai, jaise better platforms, cheap high voltage architecture, or low-cost motors jo rare earths less or rare use mein rahein, etc."