Usually kisi brand ke liye difficult hota hai publicly aake kisi info ko confirm ya deny karna. Manufacturers sirf tab hi bolte hai jab situation extreme ho, ya toh jab unki reputation damage ho rahi ho, ya phir jab jo criticism aane wala hai wo surprisingly positive ho. Other cases mein, jaise iss week electric 718 ke future ko leke jo news aayi hai, brands almost kabhi react nahi karte. German brand ka bilkul bhi mood nahi hai response dene ka, because agar bol diya toh ya toh ye confirm ho jaayega ki models cancel ho rahe hai, ya phir wo apna plan sabke saamne expose kar denge.
It's clear ki Porsche ko dono options mein se koi bhi pasand nahi aaya, isliye usne ek or old tested tactic choose kiya hai: absolute silence, even though Porsche ko pata hai ki isse uska ek partner brand loss bear kar raha hai.
Ye partner Audi hai, or ab Audi ke representatives khud aage aa kar bol rahe hai. Unhone un reports ka answer diya hai jisme kaha ja raha tha ki Porsche ke new boos ne electric 718 ka development cancel karne ka decision le liya hai, because development costs kaafi zyada increase chuka hai.
Audi protects Porsche with its electrified 718, but avoids discussing it
Image Courtesy: Motor.es
This year Boxster officially unveil hone wali hai, or kuch months baad, early 2027 mein Cayman bhi aa jayegi. The truth is kaafi time se both models ke prototypes spot nahi hue, but iska matlab ye bilkul nahi hai ki unhe cancel kar diya gaya ho. Manufacturers many times both hemispheres ke diffrent weather ka benefit gain karte hai testing ke liye, isliye ho sakta hai Porsche Weissach circuit par tests kar rahi ho, ya phir New Zealand ki roads par shift ho gayi ho, jahan spy photographers hote hi nahi.
The fact is Audi past one week se jo reports circulate ho rahi hai unse kaafi zyada upset hai. Reason simple hai: Audi already confirm kar chuki hai ki ek production model aa raha hai jo luxury Concept Cpar based hoga. Wo concept almost 87% ready showcase kiya gaya tha, or company ne announce bhi kar diya tha ki 2027 se pehle launch hoga.
Ab agar 718 ka project cancel hota hai, then that case iska direct impact Audi par padega. Jo TT ka electric successor abhi development stage mein hai, wo sirf cancel hi nahi hoga, rather Audi ko bahut heavy losses bhi face karne pad sakte hai.
Ye situation kaafi questionable hai. Electric cars ke liye specially platform design karna almost utna hi expensive hota hai jitna engine models ke liye, or agar pehla plan work na kare then after that usko adapt karna toh or bhi zyada headache ho jata hai, scratch se new develop karne se bhi worse. Isliye understand karna easy hai ki Porsche itni easily isko kyun drop kar sakta hai. Investment recover karne ka or architecture ko warehose mein padne se prevent karne ka ek hi way hai: 800V electrical system ko ek super hybrid mein adapt karna, jaise Lotus ne Electre ke saath kiya.
The electric 718s will not be marketed in China, just the powerful and costly ones
By the way, Audi ne in rumors ko zyada seriously nahi liya. Unka kehna hai ki ye bas speculation hai, or isse zyada detail mein wo gaye hi nahi. News ke source ne Audi ki Dutch division se contact kiya tha, or hamesha ki tarah unka simple sa response tha: "Hum rumors par comment nahi karte."
Aur honestly, agar ye baat true bhi hoti, tab bhi wo comment nahi karte. Overall, involved parties ki taraf se koi cofirmed info nahi aayi hai, isliye picture abhi bhi clear nahi hai. From above Porsche already bol chuki hai ki cheaper variants electric honge, or jo more powerful versions honge, wo combustion engine ke saath aayenge.
RS, Spyder ya GT4 jaise models ke liye combustion platform ko adapt karna full worth it hai. jo extra investment hogi wo in zyada radical or premium versions ki high pricing se easliy recover ho jaayegi. Haan, ye true hai ki Porsche ke new boss Michael Leiters ke paas cost cut karne ka kaafi work hai, but is stage par itna saara already done work reverse karna honestly kaafi unlikely lagta hai.
Ek or issue ye hai ki 718 ke electric versions China mein on sale hi nahi honge, but jo zyada powerful versions hai wahan offer honge, whether isse sales thodi reduce kyun na ho jaaye.
Leiters ke liye biggest challenge ye hoga ki electric versions ka profit margin or combustion engine ka margin properly balance kare, so that kahin loss na ho jaaye.