BMW ne jaise hi second gen iX3 unveil ki, zyada time laga hi nahi or orders ki line lag gayi. Remember, iska world debut last September Munich ke IAA mobility show mein hua tha. Aur sirf one month ke mein hi, Germany mein order ke numbers mein ye electric SUV petrol wali X3 ko bhi beat kar chuki thi.
November mein CEO Oliver Zipse ne kaha tha ki internally "NA5" ke name se known model ka start kaafi zyada positive raha. Situation aisi thi ki order books itni strong ho gayi thi ki production 2026 tak cover ho chuki thi. Or December aate aate, BMW Italy ke President or CEO Massimiliano Di Silvestre ke according, Europe mein iX3 almost sold out ho chuki thi.
Der Spiegel bol rahe hai ki orders abhi bhi kaafi strong chal rahe hai. BMW ke insiders ke according, iX3 ko private buyers ke saath saath fleet customers se bhi kaafi zyada orders receive ho rahe hai. Itni heavy demand ko handle karne ke liye BMW apne new Debracen (Hungary) mein production increase karne ka plan kar rahi hai.
Haan, rumors hai ki second shift planned se pehle hi start kar di jaayegi. Jab factory full capacity pe run karegi, toh year ke around 1.5 lakh cars bana sakti hai.
Der Spiegel ke according, iX3 kaafi new customers ko attract kar rahi hai, itna ki around 3 mein se 1 buyer first time BMW le raha hai.
Ek interesting baat ye hai ki buyers pehle se BMW use kar chuke hai, reportedly iX3 ko bina car ko real life mein dekh ke hi order kar rahe hai. Test drives March ke starting se start hogi, jab Neue Klasse EV Europe mein on sale offer hogi. America ke buyers ko summer tak wait karna padega, whereas China ke customers ko issi year ke later ek long wheelbase version milega. Ye stretched iX3, jiska internal name 'NA6' hi, India, Thailand Indonesia or Malaysia mein bhi launch ki jaayegi.
Nearly 2 years tak Debrecen BMW Group ka only factory hogi jahan standard wheelbase iX3 assemble hogi. "NA5" ke August 2027 se Mexico ke San Luis Potosi plant mein production start hona expected hai.
Orders itne zyada aana or bhi impressive lagta hai jab ye socho ki abhi BMW sirf ek hi version offer kar rahi hai, iX3 50 xDrive. Jaise hi year ke end tak rear wheel drive, single motor variant Europe mein aayegi, demand phir se jump karne wali hai. iX3 40 ki starting price thodi lower hogi, or jo performance enthusiasts hai unke liye future mein iX3 M60 bhi introduce ki jaayegi, usse pehle ki future mein proper X3 M launch ho.
Swoopy iX4 abhi officially announce nahi hui hai, but spyshots dekh ke lagta hai ki iska world premier isi year ho sakta hai. BMW ke liye ye bhi sense banata hai ki electric coupe SUV ko Debrecen plant mein hi build ki jaaye, isliye second shift ko planned se pehle add karna ek logical move lagta hai.