ALPINA brand jisko hum aapne school days se jaante hai, technically 31 December 2025 ko end ho gaya. 1 January se ye BMW ALPINA ke name se operate karega or working approach bhi thoda different hoga, compared to wo company jo late Burkard Bovensiepen ne 1965 mein start ki thi.
But tradition ko bilkul side mein nahi rakha jaa raha, new owner ka plan hai ki decades ki heritage pe hi company ko build kare. So, what comes next? Company ke official Instagram account par thoda glimpse milta hai ki future mein kya aa sakta hai.
According to BMW blogs jo new models introduce ho gaye, wo "discerning few" ke liye honge, matlab production numbers kaafi low rahenge. Ye bilkul ALPINA ke traditional values ke saath match karta hai, because unhone 60 years mein sirf around 60,000 cars hi build ki hai. Ye thoda cryptic message ye bhi hint deta hai ki brand ka more focus ab high end, premium products pe rahega. isliye possible hai ki starting mein lineup sirf 7 Series or X7 tak hi limited ho.
Humko yaad aata hai jo BMW ke Vice President or Series Luxury Class ke head, Christian Tschurtschenthaler, ne kuch years pehle kaha tha: "Kya ye sense banata hai ki someone €2.5-3 lakh (Rs. 27.26 crore) euro spend kare ALPINA pe, or phir traffic light pe uske alongside ek B3 aaye?"
Wo comment maybe ek indirect hint tha ki BMW ALPINA ki strategy ke under entry level models ko renew nahi kiya jaayega. By the way, XD3 or B5 jaise models toh BMW Group ke takeover se pehle hi discontinue ho chuke the.
Recent social media post pe wapas aate hue, BMW ALPINA ka ye kehna ki woh "speed pe focus karegi, sport pe nahi" basically ye hint deta hai ki wo BMW M ke area mein interfere nahi karegi. upcoming models more high-speed, road focused luxury par concentrate karenge, whereas BMW M hardcore, track oriented cars pe hi focus rakhegi. "Drive far, travel fast" tagline bhi yahi show karta hai, effortless GT cruising, bilkul waise hi jaise old ALPINA models ka vibe tha.
Abhi ke liye BMW ALPINA koi new car reveal nahi kar rahi hai. New sub-brand announce ho or product na present ho, ye thoda frustrating lagta hai, but delay samajh aata hai. Pehle main BMW brand apni 7 Series ka facelift launch karega, jo next few months mein expected hai. After that BMW ALPINA badge version showcase karega, jiska codename reportedly "G72" hoga, whereas normal 7 Series ka "G70" hai.
Regular 7 Series LCI ka production July se start hone wala hai, but ALPINA version thoda late aa sakta hai, around one year baad assembly line pe aaye. Expect karo ek fully loaded "G70", jismein super premium interior or exterior design hoga, clearly Mercedes Maybach S-Class ko fight dene ke liye. Abhi ye kehna thoda early hai ki drivetrain me koi upgrades receive honge ya nahi.
"G72" most likely first electric ALPINA hogi, jisme i7 70 xDrive variant aayega, saath hi 740 xDrive or 760 xDrive petrol versions bhi offer honge.
Second model bhi around same strategy follow karega, iska apna separate codename hoga or EV option bhi offer ho gaye. Sunne mein aa raha hai ki next year BMW X7 'G67' aayegi, jiske base par BMW ALPINA 'G69' launch hogi, or wo 3 variants mein hogi: X7 40 xDrive or iX7 100 xDrive.
Kuch people BMW ko jaldi hi criticize kar rahe hai ki wo ALPINA ka strong brand name use karke quick profit earn karna chahti hai, but honestly thoda wait karna chahiye to see ki new strategy kaise play out hoti hai. Ab gradually clear ho raha hai ki BMW ALPINA ka target Maybach hoga, Rolls Royce ke area mein enter karne ka plan nahi hai.