European automotive market abhi ek proper technological transition phase se go through ho raha hai, matlab real wala change chal raha hai. Anti-emission rules or strict hote ja rahe hai, and yes new electric cars ka launch fast ho raha hai, but honestly jitni speed expect ki gayi thi, utni fast nahi ho raha.
But sab manufacturers ki situation same nahi hai. Niche brands jaise Lamborghini ya Ferrari ke paas baaki sab se zyada optimistic hone ki wajah hai. Maranello ke workers se hi pooch lo.
Image courtesy: Motor.es
Ferrari is pushing for electrification, but not entirely
Ferrari recently kaafi spotlight mein tha apni first electric car Luce ki wajah se. Right now sirf uska name or interior hi reveal hua hai, jo khud mein small baat nahi hai.
Saath hi, Italian brand ne apne 2025 ke financial figures ki wajah se bhi kaafi attention grab kiya hai.
Maranello ne 2025 mein record sales achieve nahi ki, but kaafi close aa gaye the, total 13,640 cars deliver hui, jo last year se sirf 112 less thi.
Image courtesy: Motor.es
But financially unhone best ever performance diya, net revenue €7.15 billion raha, profit margins strong the, operating profit bhi solid tha. Basically company ka best ever financial performance raha.
And Italians apne employees ko thank you bolna chahte the, wo log jo everyday real automotive gems create karte hai.
Itna zyada appreciate kiya gaya ki Italy mein Ferrari ke around 5,000 workers ghar ek record breaking bonus leke gaye.
Company ki 2025 mein excellent financial performance ki wajah se, uske CEO Benedetto Vigna ne reveal kiya hai ki unhe €14,500 (Rs. 15.59 lakh) tak ka bonus milega. Humein bilkul doubt nahi hai ki coming years mein ye reward or bhi increase hoga, because Italian company ka future kaafi promising lag raha hai.
Ferrari ne next few years ke liye kaafi big promise kiya hai, 2030 ke end tak at least 20 new cars launch karegi.
Jaise 2026 mein, May ke month mein unki first electric supercar, Luce reveal hogi. And sirf wahi nahi, after that or 4 new models bhi aayenge jo brand ki new lineup ko or strong banayenge.
Ferrari full on flex boost kar sakti hai ki unka order bahut hi long duration ke liye completely full hai. Italians ne 2026 ki complete production already sell out kar di hai, or 2027 ka order book bhi almost full hi chal raha hai.
Image courtesy: Motor.es
"Thermal engines are yet to realize their full potential"
Electrification Ferrari ke liye important role play karega, but sirf wahi focus nahi hoga. Unko lagta hai ki unke V6, V8 or V12 engines mein abhi bhi kaafi potential baaki hai.
Haan, ye sab emissions regulations pe depend karega. Un jaise brands ko thodi relaxation milti hai rules mein, but phir bhi unhe kuch minimum standards toh meet karne hi padte hai, whether compliance always 100%guaranteed na ho.
Ferrari ka believe hai ki 2030 tak internal combustion engines (petrol wale engines) kaafi important rahenge. Company ka estimate hai ki us time tak unki around 80% cars abhi bhi petrol engine ke saath aayengi, jisme 40% pure petrol hongi or other side 40% hybrid (petrol + electric). Sirf around 20% cars hi fully electric hongi.
Luce basically electric supercars ki reality ka first proper glimpse hoga. Abhi bhi jo hardcore purists hote hai, unke liye electric supercars utni desirable option nahi bani hai.
Phir bhi, Ferrari ko lagta hai ki apni itni wide range of models ke saath wo almost majority customers ko satisfy kar sakti hai.
Next chapter 25 May ko aayega, jab sab log jiska wait kar rahe hai, Ferrari Luce ko finally world ke saamne reveal karegi.