2025 ke last kuch months mein German automotive industry ki biggest news mein se ek thi: Oliver Blume, jo last year tak Porsche ke CEO the or Volkswagen Group ke bhi CEO ha, unhone apna Porsche wala role leave kar diya or saath hi Volkswagen Group ke CEO ke position par apna tenure 2030 tak extend kar liya.
Michael Leiters ab Stuttgart based brand ka charge handle kar rahe hai, or wo ek 10 years ki legacy inherit kar rahe hai jo overall kaafi positive rahi hai. But ye bhi deny nahi kiya ja sakta ki Blume ka aana Porsche ke liye crisis or restructuring ke between hua hai. Unhone ye baat German newspaper Frankfurter Allgemeine Zeitung ko diye gaye interview mein explain ki.
"Porsche is successfully implementing Electromobility"
Isme koi doubt nahi ki Porsche ne electric cars ke market adoption ka pace mis judge kar liya, especially Europe mein. Ye mistake or companies se bhi hui hai, but is Bavarian automaker ke case mein situation past kuch years mein or zyada worse ho gayi hai.
Oliver Blume is baat ko bilkul openly or hanestly accept karte hai. 2026 mein unhone Porsche ke head ka role se resignation de diya. Unhone first apne time ko company mein kaafi pride ke saath yaad kiya or kaha.
"Past 10 years Porsche ke history ke sabse successful years rahe hai, especially financial aspect mein. Last 10 mein se 8 years record breaking the. Ab lagta hai ki leadership se step down karne ka sahi time aa gaya hai."
Image Courtesy: Motor.es
Yes, Porsche se ek big mistake ye hui ki unhone expect kiya ki electric cars bahut jaldi sab kuch replace kar lengi, jo actually hua hi nahi, especially Europe mein.
Few years ago, humne apna product portfolio itna flexible nahi rakha. Porsche ki strategy ye thi ki hamare 3 segments mein har segment ke liye combustion engine, hybrid or electric sports cars ho, but every product ke liye nahi.
Haan, ek car hai jo clearly prove karti hai ki Porsche se recent years mein calculation miscalculate ho gaye, Macan.
Blume ne kaha, "Macan ke case mein hum wrong the. Us time jo data our market analysis available tha, uske base par hum wahi decision phir se lete."
But ab, unke according, "situation change ho chuki hai, or that's the reason humne apni lineup mein phir se combustion engine or hybrid models add kiye hai."
New gen Porsche Cayenne ab electric car ke form mein bhi aa chuki hai, but brand ka near term focus phir se combustion engines pe hi hai. Macan ka ek future successor aane expected hai, different name ke saath, jisme hybrid engines main highlight honge.
Ek big and bulky 7 seater SUV bhi aane wali hai. Ye bhi brand new 718 sports cars wali strategy follow karegi jo jaldi launch hongi, means ye sirf pure electric hi nahi hogi, rather combustion engine ke saath bhi offer ki jaayegi, at least ek or generation tak.
Porsche mein Electromobility works well. Is transformation mein hum traditional car manufacturers mein se sabse strong players mein hai. Ab electric Cayenne aa rahi hai or new standards set karne wali hai. Bas global market share abhi thoda small hai.
Porsche in China, the USA and Europe
Abhi recently Porsche 3 major areas mein thoda struggle kar raha hai, ya phir current situation unke liye kaafi overwhelming ho gayi hai. Ye 3 areas globally 3 biggest automotive markets se related hai. That's the reason company ek new phase mein enter kar rahi hai. Porsche ka believe hai, '2025 tak hum Porsche ko properly restructure kar chuke honge.
Europe brand ka dil bhi hai or problem bhi. Blume believe karte hai ki Germany ko production hub banaye rakhna rest of the things par direct impact hit karega. 'Hum apne 100% products Europe se export karte hai,' or iske saath jo financial or economic effects aate hai, wo sab endure karna padta hai.
"Is wajah se, aur kuch or factors ke saath, China or America jaise markets mein iski power kaafi zyada down ho gayi hai. Chinese lexury market thode hi time mein 80% se bhi zyada crash ho chuka hai. Or US mein humein high tariffs ko face karna pad raha hai" (Porsche ke former CEO ne highlight kiya)
Image Courtesy: Motor.es
Porsche ki half of the sales in do big markets se aati hai. Ab jo revenue loss hua hai, uski wajah se hum par kaafi zyada financial pressure aa gaya hai. Furthermore, electric mobility ka market bhi waise develop nahi hua jaise humne expect kiya tha.
China mein pehle jahaan 1 lakh cars sell hoti thi, wahan kuch hi years mein sales down hoke 40,000 reh gayi. Isliye ab wo apna sales network wahan reduce kar rahe hai. Or US mein bhi unhone clearly bol diya hai ki apni factory lagane ko koi plan nahi hai. Porsche ka focus clear hai: priority Germany or Europe hai, chahe products ho, technology ho, production plants ya infrastructure.
Aur company ka electric future bhi forget nahi hua hai. Oliver Blume ne kaha, "Saath saath hum future focused areas jaise battery cells, software or autonomous driving mein investment kar rahe hai. Mujhe lagta hai ki battery cells ko Europe mein hi develop or manufacture karna bahut important hai. Itni important technology ke liye hum hamesha Asian suppliers par depend rehne ka risk nahi le sakte.