Honda ne apni future strategy ko kaafi drastically change kar diya hai. Pehle plan mein new Honda 0 series include thi, jo kuch years pehle apni spectacular Honda 0 Saloon ke saath reveal hui thi, or saath hi Honda 0 SUV bhi thi.
Both models ko United States mein production ke liye plan kiya gaya tha, but ab unki development cancel kar di gayi hai. Iske saath hi Acura RSX ki development bhi discontinue kar di gayi hai, jo US market ke liye ek electric SUV hone wali thi.
Japanese company un main companies me se hai jo US tariffs ke changes se sabse zyada affect hui hai, whether baat normal petrol/diesel (combustion engine) cars ki ho ya hybrids ki.
And Asia me bhi unki competitiveness lost ho gayi hai, whereas wo apni 100%electric cars ke development par or zyada resources invest kar rahe hai.
Honda suddenly cancels plans for the Honda 0 electric vehicles that were to be manufactures in the US.
Image Courtesy: Motor.es
Honda ye believe kar raha hai ki China mein unka kaafi market share lose ho gaya hai. Chinese competitors ne faster development speed ke saath unko overtake kar diya hai, especially ADAS systems or software defined vehicle design mein. (Waise hi situation ab kuch European brands ke saath bhi ho rahi hai.)
And jab market share down hota hai, to financial situation bhi negative ho jati hai.
So that, or zyada loss na ho, company ne decide kiya hai ki ye 3 cars ka development or production discontinue kar diya jaaye. This means current fiscal year mein, jo March ke end tak chalta hai, unhe approx. €4.47 billion se €6.1 billion tak ka loss record karna padega. And coming fiscal years mein bhi losses expect kiye ja rahe hai, jo unki vehicle electrification strategy ko readjust karne se related honge.
Nearly production ready cars are being canceled
Overall, Honda ke calculations ke according poori situation unhe around €13.26 billion ka cost kar sakti hai. But ye amount thoda up and down bhi ho sakta hai, because industry mein kaafi risks or uncertainties hote hai or ye sector constantly change hota rehta hai.
To be honest, 2 years pehle automotive industry ke baare mein jo bhi baateein boli gayi thi, aaj unmein se kaafi cheezein completely irrelevant ya invalid ho sakti hai.
Image Courtesy: Motor.es
Iska proof ye hai ki ye cars cancel kar di gayi hai, whereas unka development almost complete ho chuka tha, or ye toh even four time F1 world champion Max Verstappen ke through unveil bhi ho chuki thi.
Because abhi United States electric cars ke liye zyada favorable market nahi hai, Honda ab hybrid vehicles par or zyada focus karega. Brand ab India par bhi zyada focus karega, jo ek emerging market hai (or abhi annual registrations ke according world ka 3rd most biggest market hai), saath hi other Asian countries par bhi focus karega.
Honda will prioritize the development of hybrid models
That's why Honda ab zyada focus karegi gasoline or hybrid cars par, because unke paas combustion engine ka kaafi experience or knowledge hai. Jaise ab rest of the industry dekh rahi hai, hybrid technology sirf electric vehicles tak reach karne ka ek temporary step nahi hai, rather khud ek strong mobility option ban chuki hai. And abhi ke time par Europe mein hybrids clearly most dominated hai, other options se upper. Simple words mein bolein toh future mein Honda se jo zyada cars dekhne ko milengi, wo mostly hybrid hi hongi.
Ek typical Japanese style move mein, CEO Toshihiro Mibe, unke vice president or unke representative 3 months ke liye apni salary ka 30% cut lenge. Iske saath hi executive committee ke kuch members bhi isi period mein 20% salary cut lenge. And jo top bosses hai, wo is financial year ke end par milne wali 25% se 30% tak reduce kar di jayegi.