Nissan abhi kaafi risky situation mein hai. Japanese brand ne kuch time pehle decide kiya tha ki survival ke liye investors search karna stop karenge, but jo recent financial reports saamne aayi hai unhone management ko force kar diya hai ki jald se jald fund raise karein.
Normally aise cases mein company restructuring ke detailed costs bhi reveal karti hai, but iss baar brand ne wo breakdown share na karne ka decision liya hai.
Recent time mein Nissan ne apni heavy financial burden ko reduce karne ke liye kaafi big steps liye hai. Unhone worldwide around 20,000 employees ko sack kar diya or apni 7 factories bhi sell kar di, jisse ab unke paas sirf 10 factories hi hai.
But itne sab measures lene ke baad bhi expected results nahi mile. Financial figures dekh ke clear ho raha hai ki situation kaafi poor rahi. Nissan ke 2025 ke accounts bilkul disastrous rahe, fiscal year ke first 9 months mein hi (jo March mein end hota hai) unhe €1.376 billion ka loss ho chuka hai.
Nissan continues to stay in the red, drifiting further from profitability
Image Courtesy: Motor.es
Usi period mein 2024 mein company ko €28 million ka profit hua tha.
Ab obvoiusly surprise ki baat nahi hai ki brand estimate kar rahi hai ki 2025 wo around €3.5 billion ke massive loss ke saath close karegi, matlab continuous 2 years ka loss.
Company ka kehna hai ki main problem hai US ke high tariffs ka impact, or saath hi US or Japanese markets mein sales gradually decline ho rahi hai.
Inn both situations ne Nissan ko gradually or deep crisis mein daal diya hai, isliye ab company ko apne launched models par hi trust karna pad raha hai so that lost ground wapas recover kar sake.
To be very honest Nissan LEAF unki best selling electric car rahi hai, but ab dekhna ye hai ki ye new LEAF, jo already market mein aa chuki hai, customers ko impress kar paayegi ya nahi.
Qashqai unke compact SUV segment ka ek flagship model hai. 2025 Top Ten list mein ye second best selling model tha, Tiguan ke baad, or January se June ke between around 80,000 units sell ho chuki thi.
Data Force ke data ke according, Qashqai ne last year total 1,40,079 units sell ki, jiski wajah se ye 2025 mein 4th best selling C-SUV ban gayi.
Nissan's financial indicators scare off investors
But Micra hamesha se ek combustion engine wali car rahi hai, or ab usko electric vehicle bana dena, from above design bhi clearly Renault 5 se inspired lag raha hai, ye brand ke liye backfire kar sakta hai.
Agar yehi strategy baad mein new Nissan Juke par bhi apply kar di gayi, jo abhi development mein hai, toh brand Europe mein terrible situation mein phas sakti hai, because phir wo sirf apni most expensive models par hi depend karega.
Financial experts bol rahe hai ki 2025 ke liye net profit margin -7.46% rehne wala hai, jo clearly prove karta hai ki company abhi bhi financial problems face kar rahi hai. Ye number kaafi negative hai, but interest coverage ratio or bhi yada tension dene wala hai.
Generally, is metric ke liye healthy position 1.5 se 2 ke between hoti hai, but Nissan ka sirf 0.1 hai. This means comapny ke liye apne debt ke interest payments handle karna bhi kaafi challenging ho sakta hai.
Overall, Nissan ki situation serious lag rahi hai, or ye data potential investors ke liye bilkul bhi positive signal nahi hai.