Ek cheez jisse prestigious brands, jo ab electric cars ki taraf shift ho gaye hai, kaafi zyada fear mein hai, wo hai in cars ke heavy depreciation. Waise toh ye problem almost all zero emission models ke saath hoti hai, but luxury cars mein ye or bhi zyada prove hoti hai. Porsche Taycan ek time pe unstoppable star thi, or phir dekhte hi dekhte ek massive disaster ban gayi, or sirf brand ke liye hi nahi.
Customers ne bhi dekha hai ki ye luxury sports sedan every year gradually value lose kar rahi hai. Ye believe karne ki ek electric car, jisme genuinely mind blowing performance or kaafi advanced technology hai, every year around €10,000 (Rs. 10.78 Lakh) ki value down ho jaati hai, almost impossible lagta hai. from above manufacturer ki reputation pe bhi question hote hai. Haan, Porsche ne Taycan se kaafi profit earn kiya hai, but ye bhi ture hai ki unko kaafi big loss bhi bear karna pada.
Here's Jaguar's strategy to prevent electric car depreciation
German car se bhi zyada worse example hai Lucid Air. World ki most luxurious or powerful electric cars mein se ek hone ke in spite, iski depreciation apne German rival se 4x zyada hai. Ek recent report ke according, Lucid ki premium sedan ek year se bhi am time mein €42,000+ (Rs. 45.28 Lakh) ki value lose kar deti hai. Means owner ne jab thodi si €124,000 (Rs. 1.13 Crore) se zyada pay kiya tha, uske baad hi heavy loss ho gaya.
That's the reason dealership in cars ko sell karne reluctant rehti hai, discount dene ke baad bhi whether car sirf 10,000 km drive ho or bas one year old ho. End mein option sirf auctions hi bachta hai, or wahan bhi in "rolling wrecks" ko kaafi loss pe sell karna padta hai.
Dealers claim Jaguar lacks a clear business model
Jaguar ke executives abhi depreciation ko leke kaafi soch rahe hai, or ek German source ne reveal kiya hai ki revived British brand ka ye first new model road par kaise laane ka plan hai. Isse directly sell karna unki first choice nahi hai, actually option hi nahi hai. instead, leasing par focus hoga. Jaguar ka idea hai used car market ko apne control mein rakhna, so that residual value stable rahe.
Haan, ek or explanation bhi hai, thodi si zyada convoluted , jo supposedly brand ke liye beneficial hai, because isse road par cars ki "right quantity" maintain rehti hai.
But honestly, aisa kuch hone wala nahi hai. Ye electric car €100,000 (Rs. 1.07 Crore) se zyada hi hogi, or isko lene wale buyers kaafi niche honge. From above, iska design utna popular bhi nahi hoga jitna Jaguar kaafi time se hype bana raha hai.
Avant-grade design every level par audience ko pasand aa hi jaye, aisa zaroori nahi, or lagta hai Jaguar is baat ko thoda overestimate kar raha hai.
Jaguar ka scene kaafi zyada complicated hai, whether brand abhi "closed" hi kyun na ho. unke traditional dealership nahi rahenge, instead unko luxury boutiques mein convert kiya ja raha hai, jahan ultra rich in short like (HNIs) coffee peete hue (ek nahi, kaafi saari) apni car ko ek-ek small detail tak customise kar sakenge.
Par honestly, dealers khud is idea se convince nahi hai. Wo already apna disagreement express kar chuke hai, or ye tak keh rahe hai ki "koi proper business model hi define nahi hai"
Bentley jaisi brand se compete karna waise hi easy nahi hota. Bentley ke customers ko atleast plug-in hybrid ka option offer kiya jaata hai, whereas Jaguar ke paas wo bhi nahi hai. Or agar unki electric car flop ho gayi, then phir game over, because unke paas backup mein or kuch hai hi nahi.