Jaise hi hum Mercedes Benz ke anniversary ke 140 years celebrate kar rahe hai, jab Karl Benz ne apne original prototype ka patent register karaya tha, jise baad mein unki wife Bertha ne apne children ke saath first trip par public ko showcase kiya, tab se ye brand Germany ke liye hamesha se ek big pride bana hua hai.
German origin ka ek or kaafi famous character, recent times mein, Silver Arrows brand ki roots ko shift karne ki try kar chuka hai, Greenland acquire karne wali unki current wish se pehle. Haan, baat ho rahi hai U.S President Donald Trump ki. Apne White House ke current term ke start mein hi unhone Mercedes Benz ko convince karne ki try ki thi ki company apna headquarters United States shift kar de.
Mercedes declines the Trump administration's 'invitation.'
German publication The Pioneer ko diye gaye ek interview mein Mercedes ke CEO Ola Källenius ne ye complete scene explain kiya. Unhone bataya ki Trump administration ke time pe Commerce Secretary Howard Lutnick ne unhe company ka headquarters US shift karne ke liye convince karne ki try ki thi, tax benefits or other incentives offer karke.
US mein bhi aise cases pehle dekh chuke hai, jahan companies ek state se another state shift ho jaati hai. Jaise December 2021 mein Elon Musk ki Tesla ne apna headquarters Palo Alto, California se Austin, Texas move kar diya tha. Haan, Atlantic cross karke move karna obviously next level hai, but honestly, current US administration ko dekhte hue ye idea ab itna shocking bhi nahi lagta.
The origins will stay in Swabia
Ye usse poach karne ki try early 2025 mein hui thi, just unke second term ke start ke saath, jo ki pehle wale se bhi zyada polarizing or controversial prove ho raha hai. But brand ke CEO ne Lutnick ke offer par apna stand bilkul clear rakh diya.
"Ye star 100 years se zyada time se global company rahi hai, but hamari roots Swabia mein hai. Aur un roots ko na to uprooted kiya ja sakta hai, na hi uprooted karna chahiye," Källenius ne kaha, Bloomberg ke according.
Isse clearly lagta hai ki Mercedes leave karna na kabhi unke liye option tha, or na hi company ke top leadership ke liye.
The GLC is set to make its impact in the Americas
Clearly, Mercedes ke liye US koi new market nahi hai, ye world ka one of the biggest markets hai, China ke baad. Premium brand hone ke despite, Mercedes bhi trump administration ke imposed tariffs se bach nahi pa rahi. Europe par jo pressure create kiya ja raha hai, uski wajah se North America mein working almost all manufacturers ke liye situation or complicated ho gayi hai.
Actually, current situation ki wajah se unhe apni GLC ki production 2027 se US shift karni padh rahi hai. Ab is model mein BEV (electric) version bhi include hoga, or hum future AMG GLC 53 bhi dekh chuke hai. Mercedes iske liye Tuscaloosa, Alabama wali apni existing factory ko hi use karegi.
Numerous Mercedes and Maybach models are currently produced in the USA
Ye factory pehle se hi GLE or GLE Coupe jaise models build karti hai, saath hi GLS, EQE SUV or EQS SUV bhi yahi produce hoti hai. GLS ke Maybach variants bhi isi plant mein build hote hai, or Mercedes Maybach EQS SUV bhi, jo Mercedes Benz lineup ke most exclusive models maane jaate hai.
Other than this, Mercedes already Georgia ke Sandy Springs area mein ek new R&D center build kar rahi hai, jo unka plan hai ki iss year August tak complete ho jaayega. Brands ke around 500 employees ko wahan shift kiya jaayega, jo abhi Mercedes ke us plant mein work kar rahe hai jo company ne 2018 mein open kiya tha, jise 1MB ke name se jaana jaata hai.