It seems ke world ke kuch regions ko market mein jo big models mil rahe hai, unse bhi satisfaction nahi hai, unko or bhi zyada monster type car chahiye.
Kaafi time se rumors chal rahe hai ki North America ke kuch dealerships ne BMW se bola hai ki X7 se bhi bigger model launch karo.
X7 toh waise hi specially develop ki gayi thi Cadillac Escalade, Lincoln Navigator jaise rivals ko fight dene ke liye. But maybe wo bhi kaafi nahi lag raha hai unko.
Imagine karna bhi difficult hai ki problem maybe distributors ke saath ho sakti hai, jo X7 lot's of advantages ko properly sell hi nahi kar pa rahe. X7 waise bhi update ho rahi hai or already signs reflect kar rahi hai ki future mein or bigger or zyada luxurious banegi, maybe fully electric bhi.
Agar unke liye ye model bhi enough nahi hai, then unke catalog mein XM bhi hai, jo low sales ke despite lagta nahi ki soon ye discontinue hone wali hai. Germans maybe ye assume kar chuke hai ki uski price zyada accessible nahi banati, but ab unko iski zyada concern nahi hai, because unka focus ab comfort se zyada fun par hai.
BMW is now aiming for real life off road vehicles, not just SUVs
BMW ne SUV coupe ka concept invent kiya tha, or ab wo apni M performance division ko ek new level pe le jaana chahta hai, same waise hi jaise usne powerful XM ke saath kiya tha.
Ye SUV power, torque or acceleration ke department mein top notch performance deti hai, however iska design bhi kaafi striking hai or interior bhi kaafi comfortable or premium feel deta hai.
But paved roads (normal solid roads) ke outside, yani off-road conditions mein, XM utni capable nahi hai jitni Range Rover hoti hai. And ab BMW ke executive isi problem ko improve karne ka plan bana rahe hai.
Australia se aayi reports ke according, BMW M ke head Frank van Meel ne kaafi straight statement kaha. Unhone bola:
"Main future mein M logo ko ek off-road vehicle par dekhna chahta hoon. motorsport sirf WECor IMSA tak limited nahi hai, Paris -Dakar bhi uska part hai."
Munich wali company ke paas Dakar Rally ka kaafi experience hai. Directly BMW ke name se nahi, rather unki zyada affordable British brand MINI ke through, or saath hi unke motorcycle division ke through bhi.
But lagta hai ki MINI ka experience itna strong hai ki usko use karke BMW ke level par bhi is expertise ko or refine kiya ja sakta hai.
The XM is a sporty SUV with limited off-road capabilities
Other than car brand specially is rally ke liye built ki gayi thi, 2022 mein BMW ki Middle East division ne ek electric SUV bhi reveal ki thi. But uske baare mein after that kabhi koi extra information nahi di gayi, or wo bas disappear ho gayi.
Ye bhi kabhi clear nahi hua ki uska wo short appearance sirf XM launch ko promote karne ke liye ek marketing strategy thi ya phir wo kisi or big thing ka hint dene ke liye showcase ki gayi thi.
But ek baat clear hai: Germans kuch or zyada radical built karna chahte hai apni M models se bhi. Anyway wo apni M cars ko already Namibian desert ke dunes mein kaafi intense testing se procede karte hai. sirf prototype phase mein hi nahi, rather un driving experiences mein bhi woh apne customer ko offer karte hai.
Van Meel confident hai ki ye new off-road model BMW M philosophy ke against nahi hai. Unka kehna hai ki agar hum Paris-Dakar Rally ki cars ko dekhen, toh wo bhi performance oriented vehicles hi hoti hai.
That's why almost ye kehna safe hai ki ye sirf ek idea ya intention nahi hai, rather maybe is par work bhi start ho chuka hai. Ho sakta hai ye wahi new rival ho jo BMW bana raha hai Mercedes G-Class ki continuous success ko counter karne ke liye, ya phir ye off roader specifically BMW M ke liye ek different model ho.