Lamborghini un brands mein se ek ek thi jo recent time mein apne full electrification ke plans ko thoda postpone kar chuki thi. Unhone 2023 mein apna ek spectacular electric prototype Lanzador present kiya tha, or uska production version ab 2028 mein launch hona expected hai.
But sirf ek year baad hi unhone announce kar diya ki launch 2029 tak postpone ho raha hai, because company ke impact ko lekar kaafi enormous doubts the. After all, Italians ne give up kar diya or project ko indefinite time ke liye cancel kar diya.
Lamborghini remains skeptical about electric technology
That's right, Lamborghini ke CEO or president Stefan Winkelmann ne confirm kar diya hai ki unhone apni first electric supercar launch ka plan at present ke liye hold par daal diya hai.
Jo Lanzador tha, wo actually ek high performance 2+2 GT hone wala tha, or use Sant'Agata Bolognese wali lineup mein fourth model ke form par position kiya jaane wala tha.
Winkelmann ne British newspaper The SUnday Times ko diye gaye statements mein electric Launcher ke development ke possible consequences ko lekar kaafi strong tone mein baat ki.
Image courtesy: Motor.es
Unhone basically bola:
"Jab market or customers abhi ready hi nahi hai, tab fully electric vehicles ke development mein itna money invest karna ek expensive or financially irresponsible decision hoga, shareholders, customers or hamare employees or unki families ke liye bhi."
Simple words mein:
Agar demand ready nahi hai, then forcefully EV develop karne mein heavy investment karna loss karne jaisa hoga.
Lamborghini ke head ne kaafi clearly explain kiya ki kaun se 2 main reasons ki wajah se unhone apni first electric car cancel kar di. Ye decision waise bhi recent years me jo market trend dekhne ko mil raha hai uske in line mein hai.
And interesting baat ye hai ki ye unke main rival Ferrari se bilkul opposite move hai. Ferrari apni first electric car, Luce ke saath aage move ho rahi hai or wo car abhi jaldi hi officially present hone wali hai.
Lamborghini past 2 years se warn kar raha hai ki electric powertrains mein customers ka utna interest nahi hai. Unke customers ek bahut hi specific niche se aate hai, jo normal public se kaafi different hai. And honestly, unhe abhi bhi combustion engines zyada pasand hai. Most biggest reason is emotional factor, engine sound, vibrations, or wo petrol ki "smell"... It feels like different.
On the other hand, ye bhi forget maat karo ki Lamborghini actually Volkswagen Group ka part hai. And Volkswagen Group ne apni kuch or brands ke saath bhi aisi situation dekhi hai, jaise Porsche, jise recently electric vehicle segment mein apna direction thoda correct karna pada.
Electric vehicle develop karke launch karna kaafi risky hota hai, especially agar wo successful na ho. And honestly, Lamborghini ke paas Ferrari ke comparison mein financial backup ya cushion bhi thoda small hai.
Both companies ne 2025 mein record financial or sales number achieve kiye hai, but Sant'Agata Bolognese wali company ki situation thodi different hai. Unhe thoda safe play karna padega, or uska reason simple hai: plug-in hybrids.
I'm putting all my resources into PHEVs
Abhi Lamborghini ki current lineup mein Urus SUV (jiska electric version ab officially cancel ho chuka hai), Revuelto, or Temerario include hai.
Revuelto mein V12 engine hai or Temerario mein V8 engine milta hai.
In all three models it comes with plug-in hybrid technology already, or jo fourth model introduce hone wala hai, usme bhi hybrid setup hoga.
Jab tak public ki demand rahegi or European regulation allow karte rahega, tab tak Lamborghini combustion engines develop karta rahega or next 10 years tak PHEV technology par focus karega.
And yes, officially confirm nahi hua hai ki future ka 4th model "Lanzador" name hi rahega ya nahi, but at present sab ke signals yehi highlight karte hai ki name maybe wahi rahega.